Make money · Make your art · Just don't fuse the two
a book & free tools by Richie DeCicco

Don't Go Pro

Make money. Make your art. Putting the two together is not what you think.

A field guide for artists and makers who want to earn a living without handing their art over to a client, a boss, or an algorithm. Plus a set of free tools to help you start, aim, and keep the engine running.

Free Tools

Free, forever. Little machines to help you start, aim, and keep the engine running. No boss but you.

Music Brief Generator

For musicians. A box small enough to start in, loose enough to fight with.

Visual Brief Generator

For visual artists. Same idea, different palette. Make the thing before you talk yourself out of it.

The Title Hat

Reach in, pull one out, and let it point your legs in a direction.

The Niche Statement Generator

One sentence that turns you from a vague blob into a sharp image people remember.

The 5-Year Plan Builder

Turn a big, scary goal into something you actually do on a random Tuesday.

The Sleep Phenotype Calculator

Find your natural window for sleep and focus, then build your day around it.

no boss but you

Get the free tools

All six are free. Drop your name and email and the link lands in your inbox.

Something went sideways with the signup. Email richie@dontgopro.art and I'll send the tools by hand.

You’ll get one email with the link right away. Every so often after that, I’ll send you something I think is worth your time. If I ever stop being worth your time, unsubscribe. I won’t take it personally. (I will a little.)

the book is out

Don't Go Pro

The whole argument, in one place. Why chasing validation quietly wrecks your work, how to make a living without fusing it to your art, and how to build toward a thousand true fans. If the tools helped, the book is the map they came from.

Get the book →

Print copy with the free PDF the second you buy · read a free preview